Attapeu: The Lao Journalists Association has called for stronger legal protections, professional development and institutional support for journalists as the media industry adapts to rapid technological change and the growing influence of artificial intelligence. According to Lao News Agency, Mr. Savankhone Razmountry, President of the Lao Journalists Association, presented a paper titled "Protecting Media Rights and Interests in the Industry 4.0 Era" at the First National Media Conference on 14 July. He emphasized the necessity of safeguarding journalists' rights and welfare to ensure a professional, credible, and independent media landscape. Mr. Savankhone highlighted the importance of equipping journalists with modern skills, legal protection, and adequate welfare to enable them to serve as trusted communicators in an increasingly complex digital environment. He proposed amending the Media Law to enhance legal safeguards for journalists and suggested establishing a Media Development Fund. This fund would be financed through state support, social contributions, advertising-related fees, and revenue generated from large international digital platforms. Moreover, Mr. Savankhone advocated for expanded professional training in digital journalism, media management, and emerging technologies. He called for stronger partnerships with international media organizations and the creation of legal advisory networks to assist journalists facing professional or legal challenges. He also recommended updating media ethics and online media regulations to align with technological advancements while remaining consistent with Lao law. In addition, Mr. Savankhone proposed the establishment of a technical advisory body for media technology and the introduction of annual national awards to recognize outstanding journalists. He cautioned against the challenges posed by the rapid expansion of artificial intelligence, which often reproduces journalists' work without authorization or compensation, thus undermining intellectual propert y rights and affecting the sustainability of professional journalism. He urged journalists to embrace emerging technologies while upholding strong ethical standards, professional responsibility, and public trust in the digital age.
Recent Post