Vientiane: The Party and Government have reaffirmed the strategic role of the media as a key instrument for disseminating Party guidelines, State policies, and laws, while promoting national unity and supporting the country's socio-economic development.
According to Lao News Agency, speaking at the First National Media Conference on July 14, Mr. Khamheuang Khamprasith, Deputy Editor-in-Chief of Pasaxon Newspaper, highlighted that Lao media has consistently served as a vital political and ideological force throughout every stage of the nation's revolutionary development.
Presenting a paper on the conference's guiding media philosophy, Khamheuang explained that the slogan - "Speak out loudly, touch the heart, act swiftly, overcome obstacles, love the truth and hit the target" - embodies the core values and responsibilities of Lao journalists in the new era. He emphasized that the media must deliver accurate, timely, and meaningful reporting to inform the public, strengthen public understanding, foster social consensus, and support national development.
Khamheuang stressed that media organizations must remain closely connected with the people, producing credible and relevant content that reflects public concerns while serving as an effective bridge between the Party, the State, and society. He underscored the importance of evidence-based reporting and constructive journalism that helps identify challenges and contributes to effective policymaking.
Looking ahead, he called for stronger Party leadership over media development, stricter adherence to media laws and professional ethics, greater investment in human resource development, and wider adoption of modern technologies to enhance the quality and competitiveness of Lao journalism. These efforts, he said, would enable Lao media to strengthen public trust, effectively counter misinformation, and continue serving as a credible and influential voice in advancing the nation's development objectives.